How Google's Latest Change Might Upset Your Analytics

Gain More Followers To Your Company's LinkedIn Page

March 22, 2012

How Google's Latest Change Might Upset Your Analytics

By Matthew Elshaw

Earlier this week, Google made an announcement that may change the way some web analytics programs record Google search traffic.

The change relates to the way Google handles referrer information and may cause some organic search traffic to be labelled as referral traffic instead.

From the Google blog post,

Starting in April, for browsers with the appropriate support, we will be using the "referrer" meta tag to automatically simplify the referring URL that is sent by the browser when visiting a page linked from an organic search result. This results in a faster time to result and more streamlined experience for the user.

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