5 Reasons Pinterest Is Addicting And 4 Weaknesses That May Kill It

How Long Will Pinterest Stick Around?

February 22, 2012

5 Reasons Pinterest Is Addicting And 4 Weaknesses That May Kill It

By Jay Baer

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles.

Google Trends m.i.a. 300x111 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

Why this newfound obsession with Pinterest? What's fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study).

1. Focused Functionality

Unlike many other contemporary social environments that seem hell-bent on adding features like ornaments on a Christmas tree, Pinterest does one thing, and does it well. They have embraced the less is more ethos that initially propelled Google search and Twitter to the forefront of their respective fields.

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